Article marketing is something that’s long been appealing for IM’ers. Having your own internet business and working from home is a dream for a lot of people. Article marketing is in that regard an opportunity. We all know the internet is filled with great and useful content.
Whether it’s content on social media, content on blogs or websites and content found in niche specific directories.
If you are an affiliate marketer and you want to market the products you’re promoting effectively. It makes sense to start creating great articles and useful content to do that.
Writing and posting great content on the web is an amazing way to promote affiliate products. When you write articles, you’re going using the web at it’s best. It’s what people want and need.
Learning how to write great and appealing article content that’s is the most important part. After that you’ll need to find out where and when to post to get most out of your audience and get these sales.
What Exactly is Article Marketing?
Article marketing can mean a lot of things, so let’s simplify it. It’s plain old article writing for a specific audience with the intent of promoting a product.
In some cases, you’ll write the article to address a niche topic or subtopic more generically—you’ll address the issues, problems, and solutions surrounding a topic and then you’ll point to an affiliate product in a resource box that can help the reader. That’s the sort of article you’d write when you’re restricted as far as promoting directly within the body of an article.
In other cases, you’ll write an article that directly talks about a particular product you’re promoting as an affiliate. You might review the product, talking about its pros and cons. You’ll help the reader make a buying decision. Your goal with an article like this is to pre sell the reader on buying the product.
When you pre sell in an article, you’re targeting those who are on the fence as to whether they’re going to go ahead and buy. They want just enough information to know whether the product is right for them. Your article will give them the answer that, yes, they should buy the product.
You’ll use the power of persuasion and your understanding of who the reader is and what they really want at their core so you can make sales of the product that you’re an affiliate for.
That’s right—promoting products as an affiliate via article marketing isn’t about writing dry, boring articles and praying someone clicks your link. It’s about understanding your reader and doing a good job of moving them toward the buying decision—whether you outright talk about the product in the body of the article or not.
How to Write Great Articles to Make Sales as an Affiliate
First of all let’s begin to talk about how to write amazing articles that convert to sales for you as an affiliate.
Start with researching your audience. Who is buying the product that you are promoting? Why should do they really need it? How do they feel about it? What’s the biggest risk to impact their buying decision?
The best places to get to know your audience is on fora, social media, through blogs, and in real life.
After you’ve gathered basic information, you must think about where you’ll be posting your article. An article for a directory is totally different than an article for your own blog or website.
In some cases, it’s best to even write two articles. You’ll write a more general article for an article directory and you’ll write the more specific, product focused, article for blog or website.
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Combine Articles, Make A Point Or Focus On One Topic. Storify Gives You The Tools To Create The Best Evergreen And Live Blog Stories, Uniting Traditional Storytelling With Engaged Audiences.
Medium Is A Place Where Everyone Has A Story To Share And The Best Ones Are Delivered Right To You. Connecting People Together Increases Their Knowledge And Capabilities.
If You Like Q&A And Can Explain Answers Descriptively. Quora’s Mission Is To Share And Grow The World’s Knowledge. A Vast Amount Of The Knowledge That Would Be Valuable To Many People Is Currently Only Available To A Few — Either Locked In People’s Heads, Or Only Accessible To Select Groups.
Create Mini Sites To Publish Your Content Frequently, Google Will Index And Include Your Articles In Search Within A Few Days. Your Content Must Be Strategically Keyword Reach For The Right Searchers To Find You.
With Tumblr, You Can Create A Micro Blog And Share Your Content With A Network Of Publishers. Post Anything Using Any Communication Device Like A Computer, Smart Phone Or Tablet, Customize Everything, And Find And Follow What You Love.
Create Your Own Tumblr Blog Within Minutes.
Sooperarticles Is A Content Sharing Platform Where Writers Get The Chance To Reach Their Readers. Gain Exposure To Your Website, Blog, Business And Yourself.
Share Your Ideas With Our Community Of Readers To Gain Credibility. Create Original And Insightful Contents To Gain Traffic Back To Your Site And Grow Your Business.
EzineArticles Is A Unique Article Platform That Brings Real-World Experts And Ezine Publishers Together.
Their Searchable Database Of Hundreds Of Thousands Of Quality Original Articles, Posted By Expert Authors & Writers, Allows Email Newsletter Publishers Who Are Hungry For Fresh Content To Find Articles To Include In Their Next Newsletter.
Your Article Might Be Among The Best When You Start Posting. Follow Their Guidelines, As They Are Very Strict On Content Types Being Published.
Articlecity Is A One-Stop Source For Free Articles You Can Source To Your Web Site Or Articles For Use On Your Opt-In Newsletters And E-Zines.
Otherarticles Makes Sure All Articles Are Spread Around Their Website So That Visitors Can View Them Easily. They Show Related Articles On Every Articles Page And Dedicate Their Homepage To The Recent, Popular And Random (Other) Article Blocks.
ArticleCube Is An Online Article Search Engine And Website. With ArticleCube, You Can Search A Major Article Website On The Web.
1. Write your own personal truth.
Don’t ever pitch products you haven’t used or don’t like. Your audience will be able to see right through it and you’ll lose credibility and readers.
2. Make your affiliate marketing content reader-centric.
3. Be honest.
Being honest makes the five-star reviews that you do give carry that much more weight.
4. Incorporate your affiliate products into stories…naturally.
5. Vary your approaches.
6. Focus on products customers love.
You’ll link that article directory article or guest post article or whatever to your product review and specific presell article.
For a more general article, choose a hot-button topic, problem, or desire the people in your niche have that directly relates to the product. You’re not going to specifically address the product at all at this point.
Write a great, attention-grabbing article headline. Write an intro paragraph filled with emotion and will really pull the reader in. Give the reader awesome tips and hints throughout the article. Trail off in the conclusion… leading them to your author’s resource box where they can click your affiliate links to learn more about the exact product that will be the answer to all their problems.
By the way, that sort of article style is mostly geared toward the “problem/solution” type articles and products. If you’re selling a physical product on Amazon your approach will be a little different. If you’re at all confused or unsure, visit an article directory like EzineArticles.com and take a look at some of the top related articles there so you can get a feel for what others who are promoting similar things are doing.
When it’s time to write a specific product-focused article, you’ll introduce the problem people have, lead them to the product, talk about the pros and cons of the product, and guide them to the sale. You can give a call to action at the end for them to go ahead and buy the product because it’s the best there is and will help solve their needs perfectly.
You need to include your affiliate link in your product review article, of course.
Article Marketing In Article Directories
What are the most popular article directories for the niche you’re targeting? Go ahead and find the answer to that question. Then, take a look at the types of articles others are successfully posting on these sites.
You’ll have your own style, of course, and you’ll want to test and tweak your results—but this kind of digging can really lead you to some great answers.
Write several articles on your topic, all pointing to a squeeze page or a product review article on your website. You’ll put this link in the author’s resource box that is typically allowed on article directories.
Usually, you’ll have to write many articles over time to really build your income up with article marketing as an affiliate.
Article Marketing Via Guest Blog Posting
The most effective method nowadays is contacting highly trafficked blogs in your niche and asking if they accept guest posts. Most of them will because they love the hands-off way on getting great content on their blog.
Write an article that will be effective and interesting to their audience. Mostly you’ll be allowed to include an author’s resource box just as you would with an article directory.
Link to your product specific post on your own blog or website or to a squeeze page. You’ll either ask for the sale right away within your product review or you’ll give people more information once they enter a name and email—and you’ll ask for the sale once they’ve joined your list.
Blog owners only want great content that will really help their audience—so make sure you focus on quality so you can then drive people to your own site, list, or article so you can make affiliate sales.
Article Marketing Via E-Newsletters
Another way to make sales as an affiliate using articles is by submitting content to e-newsletters. Are there popular email newsletters in your niche? There are many out there that accept submissions. Do some searches or ask around to find them.
You can write great content that will be sent out to email subscribers. You’ll then point to your own properties to make sales of products you’re promoting as an affiliate.
Succeeding With Article Marketing As an Affiliate
So now that you have a couple of ideas you can get started. Article marketing isn’t at all like a couple of years ago where you had enough with hundreds of (spammy) articles in an article directory to make a decent amount of sales.
Nowadays, you have to be a bit more strategic about it. Now it’s all about helpful and entertaining content that will really connect with your audience.
Focus on helping, share your content with your audience is, and write your articles so that it’s clear that the product you’re promoting as an affiliate is the answer to what they need and is what they want.